Festival made by stylish brands and remarkable designers
People who know design’s benefit and pleasure can’t miss it.
Where is a famous place for its design or fashion? What comes to your mind? Milano, London, New York, Tokyo… These cities have their own representative design exhibition. In design exhibitions, everyone can enjoy themselves over the language barrier and the border. In Seoul, there is also a design festival. It is Seoul Design Festival. It has been an annual event that has been taking place since 2002 and it will be held again at COEX from December 18 to December 22 this year. This exhibition is mainly organized by designers. Design House, the organizer of this event, has let buyers and the public know design companies, planned collaboration between brands and designers and discovered potential designers. Every year, around 60,000 people including designers, marketers and dignities from culture field visits this festival. The organization has tried to show interesting contents such as Trend Now Hall, Korea Contents Hall, Global Design Hall and Designer’s Lab. The festival will show the value of sharing to those who should prepare for 100 year old age under the theme of “Sharing Design”.
TREND NOW: Collaboration on design contents between professional designers and design management brands
DESIGN SOLUTION: Promotion of design firms’ branding, including over 100 design products and service
UP-COMING DESIGNER: Self-promotion of 35 professional designers together with W SEOUL-WALKERHILL
YOUNG DESIGNER: ?Promotion of 15 college student designers selected by Monthly <DESIGN>
GLOBAL DESIGNER: Promotion of global designers & design companies’ branding for global businesses
DESIGNER’S LAB:| Art object lab project <Material-Straw> interpreted by 15 star designers
CREATIVE KOREA:| Special exhibition of living crafts by renowned figures, designers and master craftsmen for globalization of Korean cultural contents
Thematic Exhibition by Monthly <DESIGN>-Agriculture and Design | <Special Designer Project “Rice Store Design” > by four designers
?Trend Now: Collaboration on design contents between trend leading brands and designers
1)???? Naver + Naver CAD (Creative Marketing & Design headquarters): The core philosophy of Naver is expressed through occurrence and recycle of data.
2)???? KIA Motors + KIA Design Artworks: Designers’ various views and ideas are showed. Designers who make design for people say their dreaming world.
3)???? Seoul Design Spots with DDP (Dongdaemun Design Plaza): Attractive spots in Seoul are introduced by recommendation of national representative designers.
?About D: Design seminars. It will be a good opportunity to give inspiration to designers and marketers to discuss successful business strategies and know-hows
Designer Project: Ssajeon Design
: Ssajeon means a store selling rice and is an old word. This design tries to express importance of agriculture and design. Ssajeon acted as a caf? where people got together and talk in the prior days of Korea.
?????????? BEAUTY FOREVER THINGS FOREVER BY Mario Trimarchi & Frida Doveil
????? ?? : Story about time and beauty
디자인이나 패션으로 유명한 곳은 어디일까? 머리 속에 어디가 떠오르는가? 밀라노, 런던, 뉴욕, 도쿄… 이러한 도시에는 반드시 대표적인 디자인 전시회가 있다. 이러한 디자인 행사에서는 언어나 국경에 구애 받지 않고 디자인으로 소통하게 된다. 서울에는 서울디자인페스티발이 있다. 이 전시회는 2002년부터 매년 개최되고 있으며, 이번 해에는 12월 18일부터 22일까지 COEX에서 열릴 예정이다. 디자인 상품을 전시하는 일반 디자인 전시회와 달리 이 전시회는 디자이너가 주인공인 축제이다. ㈜디자인하우스가 이 행사를 기획하고 있으며, 디자인 전문회사들을 바이어 및 대중들에게 친근하게 알리고, 디자인 경영에 앞장서는 브랜드들과 디자이너들의 콜라보레이션을 기획하고 있다. 현재 디자이너, 마케터, 문화계 인사를 비롯하여 연간 6만명이 방문하는 국제적인 행사로 성장한 서울디자인페스티벌은 디자이너들과 디자인 전문회사들의 브랜드홍보관, 한국콘텐츠관, 글로벌디자인관, 디자이너스랩 등 흥미로운 콘텐츠들을 선보이기 위해 계속해서 노력하고 있다. 이번 행사에서는 ‘나눔 디자인’을 주제로, 100세 시대를 준비하는 우리 모두의 삶을 위한 ‘나눔’의 가치를 공유하는 전시를 선보인다.